Why all celebrities are obsessed with the “Invisible” brow trend?

After a long battle with my eyebrows for what seemed like a lifetime, I discovered that celebrities are bleaching their eyebrows. This is apparently the most popular way to style your brows recently. I’m one of millions who have spent hours shaping and plucking eyebrows. It is no surprise that celebrities are opting for an “invisible” look to eliminate any brow hairs. It’s giving Voldemort a sexy look and I’m all for it. You might be wondering how this happened. Let’s take another look.

The trend is dominating fashion week. Marc Jacobs’ fall 2022 fashion show was held on June 29. Models, including Bella and Gigi Hadid, walked down the runway sporting bleached eyebrows. They also had deep undercut hair. They were also seen with invisible brows for Versace’s fall 2022 runway show. The trend has been seen on the red carpet with bleached arches: Kendall Jenner and Maisie Williams both wore the look to the Met Gala in 2022, while Williams wore it in 2021.

Celebrities are jumping on board more and more: Julia Fox and Kim Kardashian, Halsey and Lizzo, and Jenner are just a few of the stars who have tried this unusual trend out on the red carpet. Halsey’s version of the look gives off an ethereal and fairy-like feel.

The bleached eyebrow was first popularized in the 1990s by punks, often worn by sexually-liberated teenagers. Joey Healy is an eyebrow expert and brand founder. He says it’s important that we recognize the influence of 1970s and 1980s drag culture on this trend and respect the practice of glueing their brows. Although the invisible brow was revolutionized by drag queens and punk culture, mainstream media and fashion finally began to notice it in the ’90s. Healy tells that the bleached eyebrow went hand-in-hand to skinny brows. “The brow wasn’t the main feature of the face. Instead, it was used to define the lips and then fill in the eyes with eyeshadow.

We spoke to Jared Bailey, Benefit Cosmetics’ global expert on brows, to understand the hype surrounding the look. Bailey also pointed out that brow trends, like other beauty trends, are always changing. He tells Bustle that invisible brows can reemerge to create futuristic looks. The look changes the proportions of the face by making your forehead larger and wider. Bailey tells Bustle that this, along with the disappearance one of our most basic features, creates an intergalactic look. Healy says that the look also exudes a high-fashion editorial vibe, which is sure to turn heads.

You might be inspired to take this trend to the next level by celebrities who continue to do so. The upside? Bailey says that you don’t need to bleach your eyebrows. In fact, he encourages you not to use it if you are just trying out the look. It’s simple to create the invisible brow look, without having to completely change your eyebrow color. Here are the steps:

Step 1: Choose a matte, full-coverage concealer that matches your skin tone. This is crucial because the concealer should blend seamlessly into your skin. Bailey suggests using a lighter concealer that has a yellow undertone to get a more bleached appearance.

Step 2: Apply a little concealer to your brows with a clean spoolie. Allow it to dry completely. You may need to repeat this step depending on how deep and dark your brow hairs are. Your brows will look invisible once they are completely covered.

Step 3: Although this step is optional, if you want to preserve the structure and framing of your brows, use a micro-lining pencil that has a neutral undertone to lightly outline the brows. Use a stiff angled brush to gently buff the line into the brow hairs. This will create a soft structure that matches your face and eyes.

Et voila: You’ve got a faux bleached brow.