Five Steps to Build Your Personal Brand Online

You’re now ready to freelance both mentally and physically (you left your previous job). Maybe you are finally pursuing the side hustle that you have always wanted. You might be pursuing a full-time job and are determined to achieve your goals. It’s not easy to create a website or social media presence with the technology available. What are the best ways to stand out from your peers in your industry? It’s becoming increasingly difficult to be noticed online, with so many business owners and entrepreneurs flooding the market. We’ve created 5 easy strategies to help you create your online brand. What’s the best part? It’s all free! Are you ready to get started? Continue reading to learn how.

• Switch to Instagram Business Account

Many of us already use Instagram. But have you thought about creating a business account on the platform? Instagram for Business allows you to create a profile that is more professional than a personal one. You can also select ‘Switch To Business Profile’ from the Settings tab. You will have access to many useful tools that can help you and your business succeed on Instagram.

Edit your profile to add contact information and a button to call or email you. After you have started posting to Instagram Stories and the Feed, you can also view the performance of your content through the ‘Insights tab’. Keep track of which images and copy resonate best with your followers. Also, take a look to see who your audience is to better understand your message. You will be able to create content that catches their attention if you have more data.

• Optimise your LinkedIn profile

LinkedIn, the social network that is best for business, has been hailed as the most powerful tool available. LinkedIn connects you with your colleagues, past and present. It also gives you the opportunity to make new connections with leaders and mentors in your industry. LinkedIn offers many tools that can be used to build your brand. Add as much information as you can to your personal profile page. Upload a professional profile picture, create a headline and bio that highlight your key skills and experiences, and make sure all of your education, training, and work experience are up-to-date. Sharing updates with your network is another great strategy. You can keep your connections updated about any new jobs, exciting events, or other news. Don’t hesitate to redirect traffic to your website or blog.

•  Facebook Groups: Join and Contribute

Facebook Groups are gaining prominence and increasing in popularity as the Facebook platform shifts in order to prioritise meaningful conversations. All industries have highly engaged groups of people who use the platform to communicate and connect. Research is key to finding the right Groups for you. To build your professional profile and network, take the time to introduce yourselves to other members. Many of these groups share job postings on a regular basis, so it’s worth looking out for new opportunities.

• Start a blog

Launching your own website is one of the best ways to build your online brand. Your website allows you to showcase your latest projects to the world and also gives you a place for your digital portfolio. But how do you keep it current and relevant? This is where blogging comes in. To ensure that you are sharing consistent content, make sure to dedicate a few hours per week to writing and editing the posts and pictures. Customers and potential clients will be more engaged with your brand if you share content consistently.

• Create an email newsletter

This one can be paired with regular blog content. You can use the templates or make your own to create campaigns that address the most important topics for your brand. There is software that allow you to track analytics and gauge how your campaigns are performing. For example, it can help you determine the best time to send an email or which links are getting the most clicks. It’s important to keep your newsletter consistent to ensure that readers anticipate it and are more likely to interact with the content.