Target’s Lego Partnership Is Technicolor’s Best Idea09.12.2021
Target, a big-box retailer, has a long history with high-low designer collaborations. These collaborations offer fashion-forward product mashing-ups at affordable retail prices. They’ve been bringing their low-cost chic to Marimekko and Missoni and Rodarte for the past few decades. More recently, Red Dot Boutique has teamed up again with Lego to create a 300-piece line of toys, gifts, and accessories that are inspired by the iconic Danish toymaker’s primary-hued building blocks. There are many sizes available for both children and adults. The prices range from $1.50 to $120 with most items priced below $30.
The collaboration couldn’t be better for holiday gifting. Even if your giftee is not familiar with Lego’s bright building blocks, the Lego products will appeal to a young audience and make for an enjoyable unwrapping experience. It’s likely that your giftee has been to Lego before. According to the Washington Post Lego is “the largest and most profitable toymaker in the world.” There are growing numbers of AFOLs (that’s Adult Fans Of Lego) who spend hundreds on elaborate sets and share their accomplishments on Instagram, TikTok and Reddit. You can get a gift for as low as $20.
It can be difficult to sort through 300 products in order to find gifts that suit your needs.
We’ve chosen a few of our favorite items to highlight below. There’s something for everyone in your holiday shopping cart, from candy-colored home goods to color-blocked puffer coats that can be converted into a convertible jacket. This is the perfect time to grab something juicy. But you need to get busy building your cart because this rainbow-toned collaboration will likely sell quickly.
- Color-blocked Puffer Jacket, $60
Chichi Offor, a plus-size writer, wore this boldly striped puffer in her usual 2X. It is made from recycled polyester and has an oceanic coloway. Zip-off sleeves allow for easy conversion to a vest.
- Reusable Urban Brick Lightweight Tote Bag $5
This extra-large, packable tote features a Tetris-like design that makes it a great stocking stuffer or shopper for all your schlepping needs.
- Side Striped Jogger Pants, $30
These teal joggers are fun and colorful. They have a tonal stripe that adds fireside flair. These joggers are made from a blend of recycled polyester and cotton, with an adjustable drawstring that allows for a snug fit.
- Brick Storage Box with Contrast Handle, $12
Target calls this a storage box. We call it the triumphant return to the top-handle bag. This could be used for storage in your playroom, but it’d also make a great conversation starter if you packed it with your evening essentials to bring out on New Years Eve.
- Ceramic Tumbler Mug Set with Silicone Sleeves, $20
We won’t keep these crayon-colored cups in the cabinets. Instead, we envision them brightening up our open kitchen shelving with their bold and multi-hued design.
- Contrast Pocket Convertible Zip Up Puffer Jacket, $70
The longline puffer features bold patch pockets large enough to store a variety of items. The zipper at the hip allows you to remove the bottom half of your coat for less cold-weather coverage.
- Color Block Puffer Scarf, $20
This sherpa-lined, folded scarf is so beautiful! We couldn’t resist its complementary red and pink tones.
- Minifigure Patch Beanie Hat, $20
This textured beanie doesn’t feel like a standard sporting goods-store purchase. It has knitted puff-ball accents. The Lego man applique is also a great help.
- Utility Pockets Tote Bag, 40$
This striking tote has plenty of space inside and out. The interior can hold a small laptop, and the lining is vibrant and colorful despite its monochrome exterior.
- Contrast Pocket Sherpa for $50
We recommend Lego’s sherbet-hued version if you are still hesitant about buying a fleece-y winter layer. This high-contrast windbreaker, made entirely of recycled polyester, is also available in both kids’ and adults’ sizes. We won’t judge you if you outfit your entire family.
- Set of Silicone Coasters with Wood Holder, $12
A set of neatly stacked coasters can add color to your next party.
- Dog And Cat Colorblock Puffer, $15.99
Pink and red pet puffer.
- LEGO Color block puffer for dogs and cats, $15.99
We thought we knew every dog sweater that would make us gasp — until now. This puffy sweater will be a hit with your furry friend. The tropical colors will also help you to keep track of them at dog park.
- Multi-compartment Trinket Box, $20
Colorblocked storage box.
- LEGO Multi-compartment Trinket Container With Wood Lid, $20.00
This cheerful storage box is made of the same glossy plastic used to make Legos and has a Scandi-chic solid-birch lid.