The Brand Behind the Name: Celebrating the Life and Times of Guccio Gucci31.03.2022
Gucci is a well-known fashion house. But what do you know about Gucci Guccio, the founder designer and his name? Aboutfash explores his fascinating life.
Gucci’s founding was the result of a family-owned leather goods shop. Guccio Gucci, a Florence-born businessman, was the one who started the major brand from humble beginnings.
Guccio Gucci was a young man who worked in London’s Savoy Hotel, where he first discovered his interest in leather goods. Guccio was drawn to the luxury bags and suitcases of upper-class guests. He returned to Florence, his hometown, with the intent of establishing his own store. We honor Guccio’s influential life in the luxury world and his contribution to the success of the top fashion houses of today on Guccio’s Birthday.
Gucci was founded in 1921 with the opening of its first store. No one could have predicted the level of fame and acclaim Gucci would receive. Gucci’s initial customers were horsemen looking for leather accessories. But the store quickly grew its clientele.
Aldo Guccio, his son, opened Guccio’s second store in Rome in 1938. The brand’s rise to great success began from that point. This small business that began with just one man grew to encompass the entire Gucci family with three of Guccio’s sons, Rodolfo and Vasco, being the most involved. Guccio opened his first store in Milan, the epicenter of fashion, in 1951.
Guccio, an Italian-native, hoped to keep the brand intact on Italian soil. However, just weeks before Guccio’s death, his sons opened the first Gucci boutique outside Italy in New York City. The brothers Gucci fought for control of the company after the death of their father. This led to a generation of conflict between the Gucci family. Neverthless, Gucci persisted.
Guccio was always focused on quality. Guccio once stated, “The bitterness and low quality are remembered long after they have faded from our memories.” He was a designer who sought to create timeless pieces. He also acknowledged that higher standards of craftsmanship would result in higher prices. Guccio’s foundation can be seen in Guccio’s signatures and commitment towards total luxury. Guccio’s love for the horsebit motif is what prompted Guccio to continue including an equestrian flair in his designs. Gucci’s most iconic pieces, such as its handbags and loafers, feature the same glamorous metal detail.
Guccio’s contributions to fashion and life are still being celebrated many decades later. Gucci is still a leader in the luxury sector as a model for design, quality, and cultural influence. The murder of Rodolfo’s grandson, Maurizio Gucci, remains a part of Gucci’s family history. This was also the subject of Ridley Scott’s recent drama House of Gucci. Guccio’s influence is still a strong foundation for Guccio’s brand identity.