These are six beauty trends that will be huge in 202207.04.2022
New Year’s resolutions can seem overwhelming. We’ve chosen to start the year with healthier habits in regards to our beauty and wellness routines. It’s doable and therapeutic.
A busy schedule can lead to added skin concerns. We are trying to reverse the stress of December by introducing new products and innovative skincare solutions.
Don’t worry if you don’t know where to begin. We have the most up-to-date predictions about the top beauty trends, brands and products that will be big in 2022.
The big freeze
Cryotherapy is a long-standing favourite professional treatment for the wealthy and famous, such as Alicia Keys or Cristiano Ronaldo. The trend will continue to decline in price and be available in our bathrooms at home for 2022. You don’t know much about cold weather or skincare. It’s a smart idea to increase the use of freeze in your skincare routine. Have you ever used frozen peas on a sprain? A new generation of home cryo-tools may be the answer to your quest for reducing inflammation and puffiness. Cryotherapy, which was first developed in Japan in 1980s, quickly became part of physiotherapy for athletes who were injured. It then entered the West in the mid-1990s to help with skincare.
Charlotte Tilbury, mega-makeup artist, calls for cool temperatures to help with skincare. “When my clients’ complexion appears tired, puffy or sensitised, ice is one my backstage secrets to revive, transform and transform it so that it appears brighter. Firmer, smoother, and more radiant,” she stated in a press release. It’s no surprise that she created her own Cryo Recovery Face Mask and Cryo Recovery Eye Mask to tighten and depuff the eyes, lift the skin, and give it a youthful glow. The new-generation cryo-tools should be used at home to massage skin. You feel immediate refreshment, and your skin looks instantly more toned and less puffy. FRAICHEUR Ice Globes have always been my favorite, simply put them in the freezer for a few hours.
Local outdoor beauty
We expect a shift towards buying local for beauty as we deal with a post-Brexit world and all the duties tax it brings. This is good news for both small businesses and for the environment. British Beauty Council reported on the dramatic rise in shipping costs for British brands that supply their products to the EU. According to The British Beauty Council’s report How Brexit is affecting Britain’s beauty industry, “The increased costs of administration and reduced efficiency of delivery companies has resulted in a doubling in shipping costs to the EU.” For example, if a product is purchased through an e-commerce site, its delivery cost might be $29.00 per piece. However, many items will have the same average order value so the price will double. This is not an option for consumers or businesses looking to expand their exports to Europe. The report states that this makes EU exports unviable. It also mentions the negative environmental effects of expanding supply chains and transport modes used to ship British goods abroad.
Haeckels, a Margate-based natural skin care and wild fragrance creator, is one of my favorite brands to get familiar with for 2022. They harness the power of nature and harvest seaweed from the beach just a few meters from their store. Haeckels incorporates botanical and mineral-rich ingredients like aloe vera and jojoba into their skincare. They have opened an all-natural store in east London’s Broadway Market. You can also experience their sea-powered facials in the treatment room.
Pai Skincare is another UK brand that values sustainability. It has created cruelty-free, vegan skincare for sensitive skin. You will be glad you did. Disciple Skincare, founded by Charlotte Ferguson, a psychotherapist, is one of my favorite London-based brands. Disciple Skincare is a must-have for me. It’s cruelty-free and vegan. Its Dreamy Skin Night Oil is excellent and very nourishing. This oil is ideal for those who are just starting to use retinol.
Celebeauty continues to march
In 2021, Ariana Grande launched r.e.m. beauty. As Hollywood fights for the crown of best-selling beauty brands, Hollywood stalwarts such as Kylie Jenner continue to set the standard with Kylie Cosmetics valued at approximately one billion dollars in 2021.
Rumours have it that Scarlett Johansson will launch a cosmetics line in 2019, but beauty junkies are most excited about the arrival of Hailey Bieber’s beauty brand, Rhode. This is the model’s middle title. Bieber confirmed that the brand would launch in November 2021, but did not reveal any further details so we are left guessing.
The trademark Bieber removed seems to indicate that Rhode could include skincare, haircare products, bath products, and fragrance. Is Rhode going to be a true off-duty model like Bieber, who is focused on natural skincare and natural palettes? We don’t know. However, an Instagram account with 30.5k followers and a closed Instagram handle has already been created, so it is possible that the wheels are already in motion. Are you excited for the launch of this account? This Q&A video is available on Bieber’s YouTube channel, where she talks all things Rhode.
When makeup and skincare meet
Alexia Inge from Cult Beauty says that we are predicting a greater focus on skin health in 2022. Inge said that “health is wealth” is becoming a more important concept as Millennials, Gen Xers and others invest in their future. She added that products that boost immunity, improve brain function, and increase energy are the best to look out for. Vitamin D3, Vitamin C, and Zinc protect your DNA. Vitamin D and NMN enhance brain function, while B12, Vitamin C and Vitamin D increase energy levels.
What about brands? Inge is interested in Charlotte Tilbury’s and Huda Beauty’s neutral and pretty palettes. These palettes speak to a soft style of makeup as well as bronzing products like Huda Beauty’s GloWish Softradiance Bronzing Powder. In 2022 makeup will be combined with wellness and supplement brands like Hum Nutrition and LifeBio. If you want to stay ahead of the curve in cosmeti-care, be sure to look out for products that blur the categories. We are investing in Saie’s Dew Blush, and Danessa Myricks’ Dew Wet Balm.
Get the soap
The humble bar is being revived as a return to basics! CENTRED is another British brand that I am investing in for the new year. It has created a brilliant Solid Shampoo Bar, inspired by Laura Tudor, founder of CENTRED. Glossier’s Body Hero Exfoliating Bar was launched in October 2021. It uses biodegradable bamboo powder and sunflower seed oil to give a gentle scrub that packs in moisture.
SBTRKT, a 100% plastic-free and palm oil-free brand launched the first ever retinol soap bars in 2021. Pharrell Williams’ Humanrace Reenergizing whiteclay Body Bar contains shea butter, snow mushroom extract, and promises a gentle, hydrating wash. The bars are back, but the…bar (sorry) has been raised. It’s simple, lightweight, and great for cleansing, shampooing, cleansing, and moisturising.
Enjoy 2022 like it’s 2009
The Noughties are back! And they have been since the beginning of time. Anyone who watched last season’s catwalks will be familiar with this fact (see: Blumarine, Jean Paul Gaultier). Things feel fresher this time (hair mascara can be kept in the ’00s). The grainy images of Lily James as Pamela Anderson are a rich source for inspiration as well as all the beauty TikTokers. TikTok has a new makeup challenge called “2000 vs Now”.
TikToker @lenkalul shows how it’s done with her viral TikTok, where she revisits pencil eyebrows and blue eyeshadow from our youth. TikToker @rosabarzz does the same. The rising trend has been answered by make-up brands who have rediscovered their Noughties classics like Lancome’s Juicy Tubs and MAC’s famous paint pots. Follow Iris Law, model, on Instagram to get the inside scoop on 2000’s fairy glam. Also, check out Makeup by Mario, these new brands. For the best Noughties-inspired colors and products, Hindash, DanessaMyricks, Kaleidos Cosmetics, Tower 28 are your top choices.